The high season completely transforms the day-to-day at venues such as Finca La Estacada. Opening hours change, guests’ plans change, and so does the way people enjoy themselves: the swimming pool takes centre stage, the terraces come alive at dusk, and outdoor experiences become the focal point.

Adapting to the seasons is a fundamental part of our sector. Every time of year has its own dynamics, needs and opportunities, and understanding them allows us to create experiences much more in line with what the customer is looking for at any given moment. The landscape, of course, also changes, and with it the way in which people connect with the place.

Seasonality is, if we know how to see it, an opportunity to offer something different and reinvent ourselves at every stage of the year.